Training Library

We’re dedicated to making The Successful Web Designer your one-stop resource for all things web design. Because of this, we often add new training to the membership. We recommend you begin with the Anatomy of a $9,750 Website Build below. For additional training organized by topic, see the Supplemental Training section.

If you need help deciding where to go next, please contact one of our Member Ambassadors.

Anatomy of a $9,750 Website Build

Prerequisite – Goals and Experience

 

Introduction to our $9,750 Project

 

Finding and Working with Clients Course

 

Introduction to Project Management Course

    • Estimating the Scope of the Project – Lesson 1
    • Setting Pricing for Your Services – Lesson 2
    • Creating a Proposal – Lesson 3
    • Drafting a Contract – Lesson 4

 

Initial Site Setup Course

    • Keywords and Domain Selection – Lesson 1
    • Domain Registration and Hosting – Lesson 2
    • Installing WordPress – Lesson 3

 

Working with Themes Course

 

Introduction to Plugins Course

 

Configuring Sitewide Settings Course

 

Customizing the Display Course

 

Adding Pages and Navigation Course

    • Adding and Editing Pages – Lesson 1
    • Creating Content Copy For Your Website – Lesson 2
    • Creating an Opt-In Form – Lesson 3
    • Adding Widgets to the Sidebar and Footer – Lesson 4
    • Adding Navigation Menus – Lesson 5
    • Client Review and Approval – Lesson 6

 

Adding Posts and Setting Up the Blog Course

    • Adding and Editing Posts – Lesson 1
    • Creating Categories and Tags – Lesson 2
    • Creating Snippets – Lesson 3

 

Adding Images and Video Course

 

Completing the Site Course

    • Implementing Client Change Requests – Lesson 1
    • Adding a Contact Us Page – Lesson 2
    • Completing Final Changes – Lesson 3
    • Final Client Review and Approval – Lesson 4

 

Testing and Transferring the Site Course

    • Testing the Site – Lesson 1
    • Transferring the Site – Lesson 2

 

Introduction to Traffic Building Course

    • Understanding Traffic Channels – Lesson 1
    • Organic Search (SEO) – Lesson 2
    • Google My Business – Lesson 3
    • Social Media – Lesson 4
    • Email Marketing – Lesson 5
    • Paid Search – Lesson 6
    • SEO Checklists – Lesson 7

Promoting Your Web Design Business

Advanced Traffic Building

      • Getting Clients Marketing Plan
      • How to Create Your Google My Business Account
      • Customer Reviews
      • How to Get Citations to Your Business

Advanced Training

 

Advanced WordPress Course

 

Advanced Customization Course

        • Creating a child theme – Lesson 1
        • Understanding the browser debugger – Lesson 2
        • Customizing the theme with CSS – Lesson 3

 

Advanced Client Services Course

        • Managing spam with Akismet – Lesson 1
        • Automating processes with Zapier – Lesson 2

 

Adding eCommerce Course

        • Installing and configuring WooCommerce – Lesson 1
        • Setting up a PayPal account – Lesson 2
        • Setting up a Shop page – Lesson 3

 

Advanced Copywriting Course

Supplemental Training

WordPress

Customizing WordPress

E-Commerce

Forms

        • Gravity Forms tool for WordPress (video)

Introduction to WordPress

Operations for WordPress

        • WordPress backup (video)

Parent/Child Themes

Plugins

Security

WordPress and Your Business

Design and Development

Copywriting and Website Content

  • How to run a usability test on your website

Search Engine Optimization (SEO)

Social Media

Lead Generation

Marketing and Sales

Business Operations

Mobile Web

  • Eight ways to optimize web content for mobile devices

Student Spotlight

        • Student Spotlight- Kevin Collins
        • Student Spotlight- Jose Lopez
        • Student Spotlight- Timothy Rice
        • Student Spotlight- Michelle Marin
        • Student Spotlight- Laura Bowley
        • Student Spotlight – Justin Beller
        • Student Spotlight – Mark Borst
        • Student Spotlight – Mary Gravelle
        • Student Spotlight – Sheri Yee
        • Student Spotlight – Larry Hyde
        • Student Spotlight: Eric Hoanshelt
        • Interview With A Successful Web Designer – Matthew Stevens
        • Interview With A Successful Web Designer – Matthew Stevens – Part 2

Successful Web Designer Internship