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It has become harder for web designers to stay focused on the creative aspects of their jobs because of the constant battle for higher search engine rankings. Aesthetically appealing designs have been cast aside in an effort to make websites more optimized for search engines like Google. In order to become an exceptional web designer, [Continue Reading]

Creating depth in your website can help give viewers a sense of realism. This technique can make your designs more visually appealing, whether logos, graphics or images. It is a great way to put emphasis on certain page elements. Adding depth to your web designs will make them more memorable. We will discuss five web [Continue Reading]

For the most part, web designers are not very knowledgeable about marketing techniques. In order to promote yourself and your business, it is important to build up your credibility as a designer. Your business website is essentially your business card – the first impression you get to make on potential clients. That is why it [Continue Reading]

Working in the web design industry can be all-consuming. The typical 9-to-5 schedule that so many professionals enjoy doesn’t apply to web designers or developers. We are more apt to come home from a long day at the office and jump right back on the computer, whether we’re on the clock or off. Being so [Continue Reading]

Photos and images help make your websites stand out, so knowing how to include them is an important part of website design. Images can be anything that you’ve created yourself or make use of from free stock images. It’s important to make sure you have permission to use any photos or images that you do [Continue Reading]

In web design, your layout and typography work together to ensure that your web pages are easy to read and pleasant to look at. You are in control of the fonts, text sizes and layouts of your creations. Creating designs that work well on computer monitors presents its own unique set of challenges that aren’t [Continue Reading]

A great looking portfolio is essential for any web designer to show off his or her expertise. A simple, single page site has become increasingly popular in recent years because it is the most direct approach to making a huge impact. The simplicity of this type of portfolio allows your designs to stand out by [Continue Reading]

Fonts Use Sans-Serif for all text and Serif font for headlines. Most likely, this is certainly not the manner in which you learned if you took a course in print design. However, this is the Internet, not print. It is much easier to read Sans-Serif fonts on a computer monitor due to the fact that [Continue Reading]

Whether embarking on a freelance web design career or if you’ve already established one for yourself, it is always important to set goals for both yourself and your freelance business. One of the main reasons that people fail at freelance web design or development is that they don’t have a clear idea of what they [Continue Reading]

A few days ago we sat down and interviewed Matthew Stevens, a working web designer, from Mercury Studios (a Baltimore, MD based design firm that specializes in custom web, print, illustration, identity and more). Matthew has worked in a variety of industries including the video game, print, video production and web design industries. His client [Continue Reading]