Make Your WordPress Blog Stand Out with Categories and Tags

Categories and Tags are two of the most overlooked, and underutilized, features of blogging with WordPress. There’s typically some confusion as to how they’re used, and how they’re different from each other, especially when new WordPress designers are first getting started. Here’s a brief overview of how categories and tags are used, as well as the differences between the two. Categories Categories are general, top-level descriptions of the topics included in your blog. Categories can be used to help your readers find the topics that interest them, and they also help you from an SEO perspective. Categories have a hierarchical structure, which means a category can have several subcategories. In addition, you can include category lists in your navigation menu, as well as your sidebar content, to make it easy for readers to find your content. There is no limit to the number of categories you can create and add to your blog posts, although each post must have at least one category. Tags Tags are used to describe the specifics of a blog post in simple terms. Tags are standalone descriptors, meaning they don’t belong to any hierarchy and aren’t related to each other in any way. Adding tags to your WordPress blog posts will help the search engines determine what your posts are about, and index them accordingly. A good rule of thumb is to include any keywords you’ve targeted in your post as tags, as well. There’s no limit to the number of tags you can add to your blog posts, either. Tags are completely optional, but highly recommended if you’re serious about ranking well in...

Training Sneak Peek: Organic Search (SEO)

Today we’re giving you a sneak peek inside our “Anatomy Of A $9,750 Website Build”. This will give you an opportunity to see actual lessons from the training we have available. These previews will each feature an entire lesson from the training, including everything you’ll get when you sign up. We hope this will give you a good idea of how the training can help you in starting and building your own web design business. Today’s sneak-peek lesson will focus on SEO or “Search Engine Optimization.” Organic Search or “On page SEO” refers to your site structure and your website copy. You can boost your search engine ranking IF the content is written properly. This lesson will show you how to optimize your content for organic search engine results. These efforts can translate into huge revenue streams for you and your clients. One of our clients generated $31,382 in income last month. You would think they had 50,000 to 100,000 website visitors to make that volume of sales. Not true! They had just 235 visitors last month. If you want your online business to be successful, you need to focus on building quality traffic. It all starts with your keywords… Adding keyword-focused content We’re going to start with some general guidelines on creating keyword-focused content. We’ll get into more specifics later in this lesson. One common misunderstanding is how search engines rank web content. Many think that sites are ranked in their entirety, but this is not the case: Search engines rank web content by pages, not by entire sites. (For this discussion, “pages” can refer to either pages...

Adding a Contact Form to Your WordPress Websites

Including a contact form is a staple of any professional website. Giving your visitors an easy way to contact you will provide opportunities to interact with them, and ultimately, increase your sales. If you don’t have a contact form on your sites or your client’s sites, make that a priority today. You are missing out on valuable sales opportunities. Many of today’s WordPress themes include built-in contact form functionality. There are some that don’t, however, so if you find yourself working with a theme that doesn’t include a contact form, the best strategy is to use a plugin. There are many quality contact form plugins available, and we encourage you to choose the plugin that includes the features you want. If you’re looking for a plugin that provides a basic contact form, we recommend the Contact Form plugin. This plugin has a very intuitive interface, and it’s easy to create a basic contact form with it. After you’ve created your contact form, it’s important to test it. Complete the form yourself, and then review the email you receive to assure that all of the fields are configured properly. You can watch this video to see how easy it is to create a contact form with the Contact Form plugin: Our training covers everything you’ll need to know to create websites with WordPress. From installing WordPress, to adding pages and posts, to customizing your theme, plus a whole lot more, you’ll learn how to create beautiful, feature-rich websites. Our program walks you through each phase of designing a website, step-by-step, in an easy-to-follow format. Click here to learn more. What...

New Training Sneak Peek: Creating Content Copy for Your Website

Today we’re giving you a sneak peek inside our “Anatomy Of A $9,750 Website Build”. This will give you an opportunity to see actual lessons from the training we have available. These previews will each feature an entire lesson from the training, including everything you’ll get when you sign up. We hope this will give you a good idea of how the training can help you in starting and building your own web design business. Today’s sneak-peek lesson is Creating Content Copy for Your Website. This lesson will give you a full understanding of how to quickly create content, establish a strong USP for your client, and write body copy for any website. Learning how to do this is key for saving time and increasing leads and sales for you and your clients. Quickly Creating Content for Any Website A key to creating a successful website is having good copy. Learning how to write effective copy will enable you to increase your sales and “wow” your clients with your ability to create a website that makes them money. Most clients will have some copy to hand off to you. It could be a brochure, copy from their existing website or other marketing materials. You can use this information as a springboard to create the copy for their entire website. Using existing content copy will save so much time. This is what we did for Stover Tree Service and it took our team a mere 3 hours and 50 minutes to produce all the content for their site! Here are the actual steps we took to create content for Stover...

Training Sneak Peek: Email Marketing

Today we’re giving you a sneak peek inside our “Anatomy Of A $9,750 Website Build”. This will give you an opportunity to see actual lessons from the training we have available. Today’s sneak-peek lesson will deepen your understanding of email marketing. Last time we talked about converting your visitors into leads. If you missed that sneak peek, click here. Today, we want to show you how to convert your leads into sales. To do this you will need to use your email marketing tool and set up a campaign and an autoresponder series. This lesson will teach you the importance of long-term follow up, the difference in broadcasts and autoresponders, how to write an autoresponder campaign including a how-to video on setting this up and lastly, we are giving you examples of the autoresponders we wrote for our $9,750 client. These example emails boosted our client’s sales by 20%. That’s 20% pure profit for our client. This is an impressive stat that you can share with your prospective clients to get them to hire you. Follow these steps and your clients will be so glad you are their Web Designer. This strategy is designed to bring money in the door. Let’s get started! The importance of long-term follow up Studies have shown that you’ll typically need to contact a prospect at least 7 times, on average, to get a sale. This makes email marketing the perfect medium for long-term follow up. By following up with your prospects on a regular basis, either with broadcast messages or an autoresponder series (we’ll explain these terms in the next section of this...

Training Sneak Peek: Creating an Opt-in Form

Today we’re giving you a sneak peek inside our “Anatomy Of A $9,750 Website Build”. This will give you an opportunity to see actual lessons from the training we have available. Today’s sneak-peek lesson will focus on beginning your email marketing strategy. What we will show you today is 1) how to determine your irresistible offer, 2) your choices for email marketing tools and 3) how to set up an opt-in form on your website. If you follow these steps, you will be converting your website visitors into leads by the end of the day! If you are unfamiliar with an opt-in form, here’s what ours looks like: The reason we recommend creating an opt-in form for your sites and your client’s sites, is to collect your visitors’ information. As soon as your website visitors submit their contact information they become a lead for you. You can now nurture that lead with email marketing with the goal of converting your leads into sales. Unlike most other online marketing strategies, email marketing allows you to follow up with your prospects on a long-term basis. Studies have shown that long-term follow up is the best way to maximize sales. You can expect to get $40 back in sales for every $1 you spend on email marketing. This strategy will give you and your clients incredible results if you do it properly. There are two parts to this marketing strategy: 1) creating the form and 2) crafting an offer that will persuade your visitors to fill out the form. It’s not enough to just have the form on your homepage. You need...

Build WordPress Sites Quickly and Easily with the Elegant Themes Page Builder

Today we’re giving you a sneak peek inside our “Anatomy Of A $9,750 Website Build”. This will give you an opportunity to see actual lessons from the training we have available. These previews will each feature an entire lesson from the training, including everything you’ll get when you sign up. We hope this will give you a good idea of how the training can help you in starting and building your own web design business. If you haven’t seen the Elegant Themes Page Builder plugin, you need to check this out! This plugin allows you to create beautiful, feature-rich WordPress sites in a fraction of the time it takes with the default WordPress editor. You can create any type of page you need – including homepage, portfolio, blog, shop, landing, sales, case study, product features, and a whole host of others – quickly and easily. Watch this video to see just how easy it is to create pages with the Page Builder: Elegant Themes is one of three theme companies we recommend in our training. We tell you the pros and cons of each company, along with best practices for selecting the perfect theme for your WordPress website. This video is from our “Anatomy Of A $9,750 Website Build” project. We offer the most comprehensive training program for building WordPress websites, getting clients and growing a long-term web design business. Click here for lifetime access. Have you used the Page Builder on any of your WordPress sites? Any thoughts on how it may help you? Have any questions? Comment below to join in the...

How to Select the Perfect WordPress Theme

This is a sneak peek inside our “Anatomy Of A $9,750 Website Build”. This will give you an opportunity to see actual lessons from the training we have available. These previews will each feature an entire lesson from the training, including everything you’ll get when you sign up. We hope this will give you a good idea of how the training can help you in starting and building your own web design business. Selecting the perfect WordPress theme for your website is a great step toward building your sites quickly and efficiently. And the quicker you can build, the more money you can earn. In our “Anatomy Of A $9,750 Website Build”, it only took 45 minutes to select and install the WordPress theme for our client. If we had built this site from scratch we would have labored approximately 25 hours for this one step of the process. Selecting a theme is the way to go. Watch this video to see one of our favorite theme companies, and how they make it easy to find the perfect WordPress theme: Our training goes into great detail on how to select and work with themes, along with everything else you need to build a successful web design business. We just released a new feature to the membership: the “Anatomy Of A $9,750 Website Build”. We will show you how we landed this client. You get all the juicy details of the project including copies of our email exchanges with the client, a look at the proposal and more. Not sure which theme will fit your client? There is a crucial...

Setting Up a Shop Page with WooCommerce

Adding eCommerce to your list of services is a great strategy for increasing your income. Not only can you charge your clients for the initial setup, but you can also charge for ongoing updates to their product offerings. By using WordPress as your web design platform, you can take advantage of the WooCommerce plugin. This is a free plugin offered by WooThemes, and it provides everything you’d need to set up any type of eCommerce site imaginable. You can start with a basic site, and set up a simple Shop page with a few products. But you don’t have to stop there. With the features available in WooCommerce, you can create robust eCommerce functionality that rivals sites like Amazon.com. In today’s video, we’re going to show you the basics of setting up a Shop page. This includes creating Product Categories, Tags, and Attributes, as well as creating a product. Watch this video to see how easy WooCommerce makes it to set up a Shop page: This is just one step in setting up products for your sites and your clients’ sites. You need our training to teach you all the aspects of eCommerce. Our training includes all of the basics on designing and developing with WordPress. In addition, we show you advanced techniques that will allow you to add new services to your portfolio and charge more for your websites. These advanced techniques include eCommerce, CSS customization, and a whole lot more. Click here to get all the details. Have you created eCommerce sites for your clients? Have you used WooCommerce, or do you prefer another option? Have any...

New Training Sneak Peek: Estimating the Scope of the Project

Today we’re giving you a sneak peek inside our “Anatomy Of A $9,750 Website Build.” This will give you an opportunity to see actual lessons from the training we have available. These previews will each feature an entire lesson from the training, including everything you’ll get when you sign up. We hope this will give you a good idea of how the training can help you in starting and building your own web design business. Today’s sneak-peek lesson is Estimating the scope of the project. This lesson will show you how to accurately estimate all of the elements of your web design projects. It includes details on how to break your projects down into Phases, Modules, and Tasks, as well as how to create a Project Timeline. Accurately estimating what will be required for your project is a fundamental first step to setting your pricing and client expectations. It will also help assure that you’re paid for all of the work required, and this can make a big difference in your profits over time. Lesson: Estimating the scope of the project In this lesson, we’re going to explain the best practices for estimating the scope of your project. We’ll cover the following topics: Breaking the project down into Phases and Modules Breaking Modules into Tasks and creating estimates Creating a Timeline Breaking the project down into Phases and Modules The first step in estimating the scope of your project is to break it down into Phases and Modules. Phases are the major stages of the project; for example, building the website is a phase. Modules are the main components...
Page 1 of 9412345...102030...Last »