Using Sortfolio to Drive Traffic to Your WordPress Website

Sortfolio is one of our favorite resources for driving traffic to websites and finding new clients. It’s one of over 80 resources we recommend in our Successful Web Designer training. Watch this video to see how Sortfolio works, and how you can start driving traffic to your site in less than 10 minutes: Our training goes into great detail on how to maximize the lifetime value of your clients, which makes resources like Sortfolio even more powerful. We have over 150 courses available in our Training Library, and we believe this is the most comprehensive web design training program on the market today. In addition to showing you how to build beautiful, feature-rich websites, you’ll also learn how to build and manage a successful web design business. Click here to learn more about this breakthrough program. Do you have any experiences with Sortfolio you’d like to share? What are your favorite resources for driving traffic to your site? Have any questions? Comment below to join in the...

Making (and Keeping) Your WordPress Clients Happy

One of the key areas we focus on in our training is client interaction. This is a primary component of building a successful and profitable web design business. When it comes to client interaction, one of the most important aspects is the client review and approval process. Partnering with your clients, and soliciting their input as you design their sites, will naturally lead to happy and satisfied clients. We recommend the following process for client review and approval: 1. Theme selection It’s important to get your clients involved in the early stages of your projects. We’ve moved away from creating mockups, as it’s simply more efficient to select a WordPress theme and start developing. You can select a theme that you think is a good fit for your client, or you can offer them a choice of themes (no more than three) and allow them to select their theme themselves. Most quality WordPress theme companies provide demos of their themes, and these are great for letting your clients take a theme for a “test drive”. Elegant Themes is one of the theme companies we recommend in our training, and their Divi Theme Demo is a good example. Once your client has approved the theme, it’s time to start building! 2. Initial review and approval We recommend that you build two pages of your client’s site for initial review: The Home page and one sub-page. Once you’ve built these pages, it’s time to submit the site to your client for initial review. At this stage, you’ll want your client to review all the specifics of the design. Give them specific...

Training Sneak Peek: Client Interaction Fundamentals

Today we’re giving you a sneak peek inside our “Anatomy Of A $9,750 Website Build.” This will give you an opportunity to see actual lessons from the training we have available. These previews will each feature an entire lesson from the training, including everything you’ll get when you sign up. We hope this will give you a good idea of how the training can help you in starting and building your own web design business. Today’s sneak-peek lesson is Client Interaction Fundamentals. This lesson will give you all the basics on how to interact with your clients, which is the cornerstone on which your entire business is built. This is one lesson of a three-part course explaining everything you’ll need to know about interacting with clients, finding your first client, and conducting a client interview. Lesson: Client Interaction Fundamentals In this lesson, we’re going to cover the fundamentals of interacting with clients. This consists of two elements: How you position yourself with your prospective clients How you interact with your prospective clients Positioning yourself with prospective clients This may be the most important part of this entire program, because it sets up everything that follows. Get this part right, and the parts that follow will flow smoothly and effortlessly. This set of courses is different than anything else out there, and understanding how it’s different will allow you to set yourself apart from all other designers. Strategic Partner vs. Web Designer To begin, you need to make a fundamental shift in how you view yourself, regardless of whether you have previous web design experience or not. Start to see...

Secure Your WordPress Sites with Wordfence Security

Securing your WordPress sites is one of the most important steps you can take in your web design business. Because WordPress is so popular, it’s a big target for hackers. Securing your websites will give both you and your clients peace of mind. Today’s video shows how to install and configure the Wordfence Security plugin. This is one of the most highly-rated plugins in the WordPress Plugin Directory, and the free version will give you everything you need to secure your sites. There is also a paid version available if you want additional options and support. In addition to securing your sites, Wordfence Security also features a performance enhancement option. The Wordfence Falcon Engine available with this feature will make your sites up to 50 time faster! Watch this video to see us install and configure Wordfence Security, and run our first scan: Our training will help you learn all the basics of designing and developing with WordPress, plus important information like how to secure your sites, how to customize themes with CSS, and a whole lot more. In addition to the WordPress training, we also show you how to build and manage a profitable web design business. From finding and working with clients to building a team, and everything in between, you’ll learn everything you need to create a profitable and sustainable business. Click here to get all the details. Have you used the Wordfence Security plugin on your WordPress sites? Is there another security plugin that you prefer? Have any questions? Comment below to join in the...

Make Your WordPress Blog Stand Out with Categories and Tags

Categories and Tags are two of the most overlooked, and underutilized, features of blogging with WordPress. There’s typically some confusion as to how they’re used, and how they’re different from each other, especially when new WordPress designers are first getting started. Here’s a brief overview of how categories and tags are used, as well as the differences between the two. Categories Categories are general, top-level descriptions of the topics included in your blog. Categories can be used to help your readers find the topics that interest them, and they also help you from an SEO perspective. Categories have a hierarchical structure, which means a category can have several subcategories. In addition, you can include category lists in your navigation menu, as well as your sidebar content, to make it easy for readers to find your content. There is no limit to the number of categories you can create and add to your blog posts, although each post must have at least one category. Tags Tags are used to describe the specifics of a blog post in simple terms. Tags are standalone descriptors, meaning they don’t belong to any hierarchy and aren’t related to each other in any way. Adding tags to your WordPress blog posts will help the search engines determine what your posts are about, and index them accordingly. A good rule of thumb is to include any keywords you’ve targeted in your post as tags, as well. There’s no limit to the number of tags you can add to your blog posts, either. Tags are completely optional, but highly recommended if you’re serious about ranking well in...

Training Sneak Peek: Organic Search (SEO)

Today we’re giving you a sneak peek inside our “Anatomy Of A $9,750 Website Build”. This will give you an opportunity to see actual lessons from the training we have available. These previews will each feature an entire lesson from the training, including everything you’ll get when you sign up. We hope this will give you a good idea of how the training can help you in starting and building your own web design business. Today’s sneak-peek lesson will focus on SEO or “Search Engine Optimization.” Organic Search or “On page SEO” refers to your site structure and your website copy. You can boost your search engine ranking IF the content is written properly. This lesson will show you how to optimize your content for organic search engine results. These efforts can translate into huge revenue streams for you and your clients. One of our clients generated $31,382 in income last month. You would think they had 50,000 to 100,000 website visitors to make that volume of sales. Not true! They had just 235 visitors last month. If you want your online business to be successful, you need to focus on building quality traffic. It all starts with your keywords… Adding keyword-focused content We’re going to start with some general guidelines on creating keyword-focused content. We’ll get into more specifics later in this lesson. One common misunderstanding is how search engines rank web content. Many think that sites are ranked in their entirety, but this is not the case: Search engines rank web content by pages, not by entire sites. (For this discussion, “pages” can refer to either pages...

Adding a Contact Form to Your WordPress Websites

Including a contact form is a staple of any professional website. Giving your visitors an easy way to contact you will provide opportunities to interact with them, and ultimately, increase your sales. If you don’t have a contact form on your sites or your client’s sites, make that a priority today. You are missing out on valuable sales opportunities. Many of today’s WordPress themes include built-in contact form functionality. There are some that don’t, however, so if you find yourself working with a theme that doesn’t include a contact form, the best strategy is to use a plugin. There are many quality contact form plugins available, and we encourage you to choose the plugin that includes the features you want. If you’re looking for a plugin that provides a basic contact form, we recommend the Contact Form plugin. This plugin has a very intuitive interface, and it’s easy to create a basic contact form with it. After you’ve created your contact form, it’s important to test it. Complete the form yourself, and then review the email you receive to assure that all of the fields are configured properly. You can watch this video to see how easy it is to create a contact form with the Contact Form plugin: Our training covers everything you’ll need to know to create websites with WordPress. From installing WordPress, to adding pages and posts, to customizing your theme, plus a whole lot more, you’ll learn how to create beautiful, feature-rich websites. Our program walks you through each phase of designing a website, step-by-step, in an easy-to-follow format. Click here to learn more. What...

New Training Sneak Peek: Creating Content Copy for Your Website

Today we’re giving you a sneak peek inside our “Anatomy Of A $9,750 Website Build”. This will give you an opportunity to see actual lessons from the training we have available. These previews will each feature an entire lesson from the training, including everything you’ll get when you sign up. We hope this will give you a good idea of how the training can help you in starting and building your own web design business. Today’s sneak-peek lesson is Creating Content Copy for Your Website. This lesson will give you a full understanding of how to quickly create content, establish a strong USP for your client, and write body copy for any website. Learning how to do this is key for saving time and increasing leads and sales for you and your clients. Quickly Creating Content for Any Website A key to creating a successful website is having good copy. Learning how to write effective copy will enable you to increase your sales and “wow” your clients with your ability to create a website that makes them money. Most clients will have some copy to hand off to you. It could be a brochure, copy from their existing website or other marketing materials. You can use this information as a springboard to create the copy for their entire website. Using existing content copy will save so much time. This is what we did for Stover Tree Service and it took our team a mere 3 hours and 50 minutes to produce all the content for their site! Here are the actual steps we took to create content for Stover...

Training Sneak Peek: Email Marketing

Today we’re giving you a sneak peek inside our “Anatomy Of A $9,750 Website Build”. This will give you an opportunity to see actual lessons from the training we have available. Today’s sneak-peek lesson will deepen your understanding of email marketing. Last time we talked about converting your visitors into leads. If you missed that sneak peek, click here. Today, we want to show you how to convert your leads into sales. To do this you will need to use your email marketing tool and set up a campaign and an autoresponder series. This lesson will teach you the importance of long-term follow up, the difference in broadcasts and autoresponders, how to write an autoresponder campaign including a how-to video on setting this up and lastly, we are giving you examples of the autoresponders we wrote for our $9,750 client. These example emails boosted our client’s sales by 20%. That’s 20% pure profit for our client. This is an impressive stat that you can share with your prospective clients to get them to hire you. Follow these steps and your clients will be so glad you are their Web Designer. This strategy is designed to bring money in the door. Let’s get started! The importance of long-term follow up Studies have shown that you’ll typically need to contact a prospect at least 7 times, on average, to get a sale. This makes email marketing the perfect medium for long-term follow up. By following up with your prospects on a regular basis, either with broadcast messages or an autoresponder series (we’ll explain these terms in the next section of this...

Training Sneak Peek: Creating an Opt-in Form

Today we’re giving you a sneak peek inside our “Anatomy Of A $9,750 Website Build”. This will give you an opportunity to see actual lessons from the training we have available. Today’s sneak-peek lesson will focus on beginning your email marketing strategy. What we will show you today is 1) how to determine your irresistible offer, 2) your choices for email marketing tools and 3) how to set up an opt-in form on your website. If you follow these steps, you will be converting your website visitors into leads by the end of the day! If you are unfamiliar with an opt-in form, here’s what ours looks like: The reason we recommend creating an opt-in form for your sites and your client’s sites, is to collect your visitors’ information. As soon as your website visitors submit their contact information they become a lead for you. You can now nurture that lead with email marketing with the goal of converting your leads into sales. Unlike most other online marketing strategies, email marketing allows you to follow up with your prospects on a long-term basis. Studies have shown that long-term follow up is the best way to maximize sales. You can expect to get $40 back in sales for every $1 you spend on email marketing. This strategy will give you and your clients incredible results if you do it properly. There are two parts to this marketing strategy: 1) creating the form and 2) crafting an offer that will persuade your visitors to fill out the form. It’s not enough to just have the form on your homepage. You need...
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