Using Sortfolio to Drive Traffic to Your WordPress Website

Sortfolio is one of our favorite resources for driving traffic to websites and finding new clients. It’s one of over 80 resources we recommend in our Successful Web Designer training. Watch this video to see how Sortfolio works, and how you can start driving traffic to your site in less than 10 minutes: Our training goes into great detail on how to maximize the lifetime value of your clients, which makes resources like Sortfolio even more powerful. We have over 150 courses available in our Training Library, and we believe this is the most comprehensive web design training program on the market today. In addition to showing you how to build beautiful, feature-rich websites, you’ll also learn how to build and manage a successful web design business. Click here to learn more about this breakthrough program. Do you have any experiences with Sortfolio you’d like to share? What are your favorite resources for driving traffic to your site? Have any questions? Comment below to join in the...

Making (and Keeping) Your WordPress Clients Happy

One of the key areas we focus on in our training is client interaction. This is a primary component of building a successful and profitable web design business. When it comes to client interaction, one of the most important aspects is the client review and approval process. Partnering with your clients, and soliciting their input as you design their sites, will naturally lead to happy and satisfied clients. We recommend the following process for client review and approval: 1. Theme selection It’s important to get your clients involved in the early stages of your projects. We’ve moved away from creating mockups, as it’s simply more efficient to select a WordPress theme and start developing. You can select a theme that you think is a good fit for your client, or you can offer them a choice of themes (no more than three) and allow them to select their theme themselves. Most quality WordPress theme companies provide demos of their themes, and these are great for letting your clients take a theme for a “test drive”. Elegant Themes is one of the theme companies we recommend in our training, and their Divi Theme Demo is a good example. Once your client has approved the theme, it’s time to start building! 2. Initial review and approval We recommend that you build two pages of your client’s site for initial review: The Home page and one sub-page. Once you’ve built these pages, it’s time to submit the site to your client for initial review. At this stage, you’ll want your client to review all the specifics of the design. Give them specific...

Training Sneak Peek: Client Interaction Fundamentals

Today we’re giving you a sneak peek inside our “Anatomy Of A $9,750 Website Build.” This will give you an opportunity to see actual lessons from the training we have available. These previews will each feature an entire lesson from the training, including everything you’ll get when you sign up. We hope this will give you a good idea of how the training can help you in starting and building your own web design business. Today’s sneak-peek lesson is Client Interaction Fundamentals. This lesson will give you all the basics on how to interact with your clients, which is the cornerstone on which your entire business is built. This is one lesson of a three-part course explaining everything you’ll need to know about interacting with clients, finding your first client, and conducting a client interview. Lesson: Client Interaction Fundamentals In this lesson, we’re going to cover the fundamentals of interacting with clients. This consists of two elements: How you position yourself with your prospective clients How you interact with your prospective clients Positioning yourself with prospective clients This may be the most important part of this entire program, because it sets up everything that follows. Get this part right, and the parts that follow will flow smoothly and effortlessly. This set of courses is different than anything else out there, and understanding how it’s different will allow you to set yourself apart from all other designers. Strategic Partner vs. Web Designer To begin, you need to make a fundamental shift in how you view yourself, regardless of whether you have previous web design experience or not. Start to see...

Secure Your WordPress Sites with Wordfence Security

Securing your WordPress sites is one of the most important steps you can take in your web design business. Because WordPress is so popular, it’s a big target for hackers. Securing your websites will give both you and your clients peace of mind. Today’s video shows how to install and configure the Wordfence Security plugin. This is one of the most highly-rated plugins in the WordPress Plugin Directory, and the free version will give you everything you need to secure your sites. There is also a paid version available if you want additional options and support. In addition to securing your sites, Wordfence Security also features a performance enhancement option. The Wordfence Falcon Engine available with this feature will make your sites up to 50 time faster! Watch this video to see us install and configure Wordfence Security, and run our first scan: Our training will help you learn all the basics of designing and developing with WordPress, plus important information like how to secure your sites, how to customize themes with CSS, and a whole lot more. In addition to the WordPress training, we also show you how to build and manage a profitable web design business. From finding and working with clients to building a team, and everything in between, you’ll learn everything you need to create a profitable and sustainable business. Click here to get all the details. Have you used the Wordfence Security plugin on your WordPress sites? Is there another security plugin that you prefer? Have any questions? Comment below to join in the...

Make Your WordPress Blog Stand Out with Categories and Tags

Categories and Tags are two of the most overlooked, and underutilized, features of blogging with WordPress. There’s typically some confusion as to how they’re used, and how they’re different from each other, especially when new WordPress designers are first getting started. Here’s a brief overview of how categories and tags are used, as well as the differences between the two. Categories Categories are general, top-level descriptions of the topics included in your blog. Categories can be used to help your readers find the topics that interest them, and they also help you from an SEO perspective. Categories have a hierarchical structure, which means a category can have several subcategories. In addition, you can include category lists in your navigation menu, as well as your sidebar content, to make it easy for readers to find your content. There is no limit to the number of categories you can create and add to your blog posts, although each post must have at least one category. Tags Tags are used to describe the specifics of a blog post in simple terms. Tags are standalone descriptors, meaning they don’t belong to any hierarchy and aren’t related to each other in any way. Adding tags to your WordPress blog posts will help the search engines determine what your posts are about, and index them accordingly. A good rule of thumb is to include any keywords you’ve targeted in your post as tags, as well. There’s no limit to the number of tags you can add to your blog posts, either. Tags are completely optional, but highly recommended if you’re serious about ranking well in...
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