Categories and Tags are two of the most overlooked, and underutilized, features of blogging with WordPress. There’s typically some confusion as to how they’re used, and how they’re different from each other, especially when new WordPress designers are first getting started.
Here’s a brief overview of how categories and tags are used, as well as the differences between the two.
Categories are general, top-level descriptions of the topics included in your blog. Categories can be used to help your readers find the topics that interest them, and they also help you from an SEO perspective.
Categories have a hierarchical structure, which means a category can have several subcategories. In addition, you can include category lists in your navigation menu, as well as your sidebar content, to make it easy for readers to find your content.
There is no limit to the number of categories you can create and add to your blog posts, although each post must have at least one category.
Tags are used to describe the specifics of a blog post in simple terms. Tags are standalone descriptors, meaning they don’t belong to any hierarchy and aren’t related to each other in any way.
Adding tags to your WordPress blog posts will help the search engines determine what your posts are about, and index them accordingly. A good rule of thumb is to include any keywords you’ve targeted in your post as tags, as well.
There’s no limit to the number of tags you can add to your blog posts, either. Tags are completely optional, but highly recommended if you’re serious about ranking well in the search engines.
You can review the WordPress.com Support page on Categories and Tags for more information.
Because WordPress is such a simple platform to use, it’s easy to add and manage categories and tags. Watch this video for an example of adding categories and tags to a blog post:
This information is from part of a lesson in our “Anatomy Of A $9,750 Website Build” training. Like our high-end client, your clients are going to desire high rankings in the search engines. You want to be the developer that can deliver that!
Our training allows you to look over our shoulder as we build this website from start to finish, including optimizing the site for a solid search engine rank. All you have to do is follow our step-by-step training for your sites and your clients’ sites so you can experience the same success.
What strategy do you use for categories and tags on your WordPress sites? Have any tips you’d like to share? Any questions? Comment below to join in the discussion!